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Account History - Definition

In the Google AdWords program, your Account History is the full record of all your account activity over the course of your business relationship with Google AdWords. When you create a Google AdWords account, Google maintains details such as your billing preferences and contact information. Your Account History includes vital information central to the success of your online AdWords advertising campaigns, such as: Unique keyword variations and lists, Ad group and campaign organization settings, The performance history for your keywords, ad groups, and campaigns, Language and regional targeting settings for your campaigns, and budget and cost-per-click pricing history and settings and much more.

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