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Landing Page - Definition

In the Google AdSense program, a Landing Page refers to an active web page where customers will land when they click on an ad published on your site. This web address page is often called a Destination URL or Clickthrough URL. Users will see this page when they click through to an advertiser's site from an ad. This is the URL you would add to your URL filter list to block an advertiser's ads from showing on your site.


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